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Overview Case Studies Pet Plan Eve Magazine Bisto Quorn Georgia Pacific


Pet Plan

To define the consumer values of the Petplan brand To brief and research a powerful, consumer-driven, brand identity To communicate the new values and identity to all staff and get them to understand and ‘live’ them
Our Solution
A 12 month brand and consumer insight project involving Consumer Workshops with current Petplan customers, brand redefinition, design briefs, identity research and, finally, a series of ‘Living the Brand’ workshops to communicate and get ‘buy-in’ from all staff Outputs
Clearly defined brand values - unique to Petplan in pet insurance A new identity featuring Pat, the vet dog and Pickles, his patient cat, overwhelmingly preferred by current and potential customers, which conveys the warmth, expertise & integrity of Petplan Over 200 staff enthused, committed and re-engaged in their brand



Before Petplan before

Petplan after