Overview Case Studies Pet Plan Eve Magazine Bisto Quorn Georgia Pacific

Quorn

Our Solution
•To broaden the target market beyond core vegetarians •To clearly define the new target consumers and to identify new product and communication opportunities Our Solution
•This most specialised of vegetarian brands had an image problem and a very narrowly defined target audience •Having carried out a Consumer Segmentation of the entire Healthy Eating market we were able to identify a much more lucrative primary target for the brand •Following a programme of Consumer Journeys and Category BrandScaping, Catalyst identified a new positioning focussing more on taste as well as health Outputs
•A new brand proposition, and through the Innovation process a whole pipeline of NPD concepts which were screened through our proprietary concept screening process, the PPS •The brand is now growing at 19%, is worth in excess of £100m p.a. and the company are category leaders in all multiples