Overview Inspiring Action

A Brief History

•1997 opened the doors offering brand & NPD consultancy and qualitative consumer insight •1998 expanded our research offer into quantitative research, specialising in consumer segmentation •2002 launched our series of 1 day courses: Accelerated Marketing Training •2005 won our 30th client •2006 worked on the repositioning of Nutella as a healthy breakfast spread •2007 worked on the development of Hoseasons Autograph •2008 expanded our insight techniques to include kids insight and online communities •2010 worked on the development of Weetabix Chocolate •2012 won our 50th client and worked on the development of Hoseasons Evermore •2014 the launch of another, Catalyst conceived, premium holiday product for Hoseasons - Starboard