The Brief
Grizzly Scaffolding wanted to increase visibility across Sussex and drive more high-quality leads through their website. While they had strong word-of-mouth traction, their online presence wasn’t capturing the full scope of local demand.
Our goal was clear: help Grizzly become the go-to scaffolding company for both domestic and commercial projects in their service area. To do that, we needed to build a consistent stream of inbound leads through search.
We delivered a strategy focused on local SEO, combined with tightly targeted paid campaigns to generate short-term wins while laying the groundwork for long-term organic traffic growth.
What We Did
We implemented a two-pronged strategy, combining SEO with targeted Google Ads to build visibility across Sussex.
SEO: We carried out technical improvements, created location-based landing pages, and targeted compact search terms like “scaffolding hire Brighton” and “loft conversion scaffold Haywards Heath.” These are the searches that show real intent — and Grizzly now appears on page one for dozens of them.
Google Ads: We ran high-converting paid search campaigns to generate leads while SEO traction was building. Ads were structured around clear commercial intent to maximise ROI.
This full-funnel approach helped Grizzly capture demand at every stage of the buyer journey, from urgent scaffold hire to broader project-based searches.
“They wanted to be the go-to scaffolding company across Sussex, and that’s exactly what we set out to achieve.”
Results & Stats & Design
The latest GA4 data shows a dramatic uplift in website activity driven by our campaigns.
Sessions grew from 521 to 9,726 — a 1,766% increase year-on-year
Engaged sessions rose from 306 to 4,749, up 1,451%
Key events jumped from 39 to 573, a 1,369% increase
Overall event count increased by 43,589 vs 2,844, up 1,432%
Direct traffic also showed strong growth, with sessions increasing 1,243% year-on-year and event count up 789%.
Increase in organic sessions
1,766% Increase in Sessions
Key events jumped 1,432%
Our SEO activity has delivered strong keyword growth across Grizzly Scaffolding’s target areas, helping the business dominate local searches for scaffolding hire and installation.
Keywords such as “Scaffolding Hire Battle” and “Scaffolding Installation Lewes” are now ranking in the top 5 positions.
“Domestic Scaffolding Hastings” improved by 21 places over the last 30 days.
“Scaffolding Installation Rye” and “Scaffolders Brighton” both made significant gains, climbing into first-page positions.
Across multiple Sussex towns, rankings are consistently moving upward, with over a dozen target keywords now appearing in the top 10.
These improvements mean Grizzly Scaffolding is capturing more high-intent local searches, driving visibility exactly where potential customers are looking for scaffolding solutions.
Our paid campaigns have generated a strong return, driving both traffic and conversions at a competitive cost.
10.5k clicks achieved across campaigns
535 conversions delivered from paid activity
Average CTR of 2.46%, maintaining steady engagement
Total spend of £16.3k, equating to an efficient £30.46 cost per conversion
This performance shows how paid search has become a consistent driver of leads for Grizzly Scaffolding, with campaigns structured to balance high-volume clicks with cost-efficient conversions. The result is a reliable flow of enquiries that directly support new scaffolding projects across the region.
11+ Years Of Digital Experience
We deliver solutions to all parts of your marketing strategy; making growth simple and effective.
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