The Implant Centre
Case Study
The Brief
The Implant Centre wanted to strengthen their digital presence and attract more patients searching for advanced dental implant treatments. While their reputation as a specialist clinic was already strong, their website and online visibility weren’t fully capturing demand from patients actively researching implant options.
Our goal was clear: position The Implant Centre as the leading implant specialists across Sussex, ensuring they appeared at the top of search results when patients were ready to take the next step.
To achieve this, we combined a tailored SEO strategy with a carefully managed Google Ads campaign. This dual approach allowed us to secure quick wins in patient enquiries through paid activity, while building long-term visibility for high-intent implant-related searches.
What We Did
We delivered a combined SEO and Google Ads strategy designed to increase visibility for dental implant treatments and drive high-quality patient enquiries.
SEO: We optimised the site’s technical setup, created treatment-focused landing pages, and targeted compact, bottom-of-funnel keywords such as “same day dental implants Brighton” and “implant supported dentures Sussex.” These terms show strong patient intent, and TIC now ranks prominently for many of them.
Google Ads: We ran tightly structured paid campaigns around high-value treatment searches, ensuring TIC appeared at the top of Google when patients were ready to book. Ads were optimised for efficiency, generating steady conversions at a competitive cost-per-enquiry.
This integrated approach has helped The Implant Centre capture demand at every stage of the patient journey — from initial research into implant options to booking consultations with their specialist team.
“They wanted to be the go-to dental implant specialists across Sussex, and that’s exactly what we set out to achieve.”
Results & Stats & Design
The latest GA4 data shows steady growth in website activity for The Implant Centre, driven by our combined SEO and Google Ads strategy.
Sessions increased by 22% quarter-on-quarter, rising from 7,921 to 9,666.
Engaged sessions remained strong, holding steady at just over 5,200, showing consistent interest from site visitors.
Event count rose by 10%, climbing from 54,237 to 59,651, with more patients engaging across the site.
Looking deeper into channel performance:
Direct traffic sessions grew 48%, highlighting stronger brand recognition and patient return visits.
Organic search traffic increased 3%, with more than 3,500 sessions in the latest period.
Unassigned traffic spiked by 156%, reflecting new patient journeys being captured more effectively.
22% Session Increase
Event Count Rose by 10%
Organic Traffic Increase
Our SEO work with The Implant Centre has delivered strong keyword improvements across Sussex, helping them secure first-page visibility for competitive, high-intent searches around dental implants and specialist treatments.
Keywords such as “Same Day Dental Implants East Sussex” and “Same Day Dental Implants West Sussex” are now ranking in the top 5 positions, placing TIC directly in front of patients ready to take action.
“All-on-4 Implants East Sussex” and “Dental Bone Graft West Sussex” have both climbed significantly, now appearing in the top 20 with clear upward momentum.
Broader treatment searches like “Implant Dentist” and “Dental Hygiene Services Brighton” have also improved, ensuring visibility across both specialist and general patient enquiries.
Complementary services, including “Masseter Muscle Treatment”, have shown strong ranking growth, further expanding TIC’s reach into additional treatment areas.
These keyword gains mean TIC is capturing more high-intent searches from patients actively looking for implant solutions, bone graft procedures, and related treatments, driving more qualified traffic and enquiries through their site.
Our Google Ads campaigns for The Implant Centre have delivered strong results, driving a high volume of patient enquiries at an efficient cost.
7,380 clicks were generated over the last 6 months, consistently bringing new visitors to the site.
833 conversions delivered, creating a steady stream of high-quality patient leads.
An average cost-per-conversion of just £7.76, highlighting the efficiency of the campaign.
Total ad spend reached £6,470, maximising return on investment through tightly managed campaigns.
This performance demonstrates how paid search has become a cost-effective driver of patient enquiries for TIC, ensuring visibility for competitive implant-related searches and generating a reliable pipeline of leads for their specialist clinics.
11+ Years Of Digital Experience
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