The Brief
The objective was simple: drive more enquiries and bring more people into The Kitchen Store’s showrooms. To achieve this, we focused on both PPC and SEO, ensuring the right kind of traffic reached their website.
The Kitchen Store wanted to strengthen its position as a go-to brand for high-quality kitchen design across Sussex and Surrey, and that’s exactly what we set out to do.
We worked closely with Alan and his team to develop a strategy that combined targeted paid advertising with a content-led SEO approach, maximising both short-term lead generation and long-term organic visibility.
What We Did
We implemented a dual strategy of SEO and Google Ads to deliver both immediate results and long-term growth.
SEO: We carried out in-depth keyword research and optimised core service pages, while also creating location-focused landing pages and blogs to capture high-intent searches across Sussex and Surrey.
Google Ads: We structured highly targeted campaigns to generate consistent leads, ensuring budget efficiency while maximising conversions.
This approach ensured The Kitchen Store could capture demand at multiple points in the customer journey — from people actively searching for “kitchen showrooms near me” to those comparing kitchen design services across specific towns.
“They wanted to be the go-to kitchen design brand across Sussex and Surrey, and that’s exactly what we set out to achieve.”
Results & Stats & Design
Within just a few months of working together, The Kitchen Store began seeing fantastic improvements in both organic rankings and paid campaign performance.
Year-on-year results include:
41% increase in organic sessions
3000 More Users
Significant rise in high-quality enquiries
Our strategy has not only increased visibility but also translated directly into more showroom visits and enquiries for bespoke kitchen design.
41% increase in organic sessions
3000 More Users
Large increase in enquires
Alan and the team at The Kitchen Store have already seen a significant uplift in enquiries since we began working together.
By combining SEO with a carefully managed Google Ads strategy, we’ve been able to generate 14.8k clicks and deliver over 610 conversions, with an average cost per conversion of just £44.89. This has provided a steady stream of high-quality leads while keeping costs efficient.
The Kitchen Store have seen a steady climb in rankings for some of their most valuable keywords, including:
“Kitchen renovations Sussex”
“Kitchen designers Lewes”
“Kitchen design Crawley”
“Kitchen installation Haywards Heath”
“New kitchens Haywards Heath”
With these terms now ranking prominently, The Kitchen Store is attracting consistent, high-intent traffic from customers ready to invest in their services.
11+ Years Of Digital Experience
We deliver solutions to all parts of your marketing strategy; making growth simple and effective.
Want to Visit Catalyst? Platform 9, Church Road, Hove, BN3 2AF
Want to take your business further?
We’re a friendly bunch! Fill out the contact form or click below to schedule a call and speak to us about your business to find out how we can help.
Contact Us
"*" indicates required fields