Overview Case Studies Pet Plan Eve Magazine Bisto Quorn Georgia Pacific

Eve Magazine

“We have been working with Catalyst for the best part of a year. They have delivered an excellent service both in terms of market research and brand consultancy. They have really got under the skin of our brand and our consumers and worked well with our team to get the very best value out of the work we commissioned.
Their input into business decision making has always been valuable and we really enjoy working with them.”
Jessica Gibson, Publisher, eve

Objectives
•To profile and quantify the eve target reader and define the eve brand •To identify clear editorial, product and advertising opportunities for the magazine to develop Our Solution
•A nine month brand and consumer insight project involving key stakeholder interviews, qualitative insight research, quantitative consumer segmentation, brand redefinition and, finally, workshops focussing on target segment recognition and product development Outputs
•A clear consumer segmentation with priority segments quantified by size, value, attitudes, behaviour and demographics •Clearly defined brand values and essence reflected by lead segment •Prioritised editorial improvements for the magazine, new product and service innovations, and a powerful sales presentation to key client advertisers

Before
After