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Georgia Pacific

To develop a robust and proactive npd process To develop a pipeline of new products, both short and long term Our Solution
Working with the team in Action Clinics to understand and re-engineer the current npd process Prioritised through the Catalyst PPS tool all current npd concepts in the pipeline and identified gaps and opportunities Over a six month period ran a series of CAW! or Creative Acceleration Workshops to develop new concepts against the identified opportunities Outputs
Developed and named 3 new and innovative concepts for GP that have been launched in the UK and are now being rolled out across Europe and Asia Put in place a new npd development and research methodology and developed a long term programme of new concepts to fill the pipeline Lotus Pure and Lotus Refresh were successfully launched across Europe

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