Overview Case Studies Pet Plan Eve Magazine Bisto Quorn Georgia Pacific

Georgia Pacific

Objectives
•To develop a robust and proactive npd process •To develop a pipeline of new products, both short and long term Our Solution
•Working with the team in Action Clinics to understand and re-engineer the current npd process •Prioritised through the Catalyst PPS tool all current npd concepts in the pipeline and identified gaps and opportunities •Over a six month period ran a series of CAW! or Creative Acceleration Workshops to develop new concepts against the identified opportunities Outputs
•Developed and named 3 new and innovative concepts for GP that have been launched in the UK and are now being rolled out across Europe and Asia •Put in place a new npd development and research methodology and developed a long term programme of new concepts to fill the pipeline •Lotus Pure and Lotus Refresh were successfully launched across Europe